Dr. Noel Akpata works with leading organizations around the world helping them design and launch market-creating innovations with

a Unique Social Impact Proposition (USIP).

 

Dr. Akpata believes that a regular

Unique selling proposition (USP) cannot be enough when it comes to the sales and marketing of products/services in a post Covid19 world.

 

This is why he coined the terminology USIP

(Unique Social Impact Proposition) to help firms see their value architecture from a broader perspective.

 

The world is moving towards a surge in responsible consumerism where customers will now hold firms to a higher standard by evaluating their social Impact methodologies.

Dr. Noel Akpata leads a global and diverse team to help firms design and implement innovative social capital formation strategies.

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