Dr. Noel Akpata works with leading organizations around the world helping them design and launch market-creating innovations with
a Unique Social Impact Proposition (USIP).
Dr. Akpata believes that a regular
Unique selling proposition (USP) cannot be enough when it comes to the sales and marketing of products/services in a post Covid19 world.
This is why he coined the terminology USIP
(Unique Social Impact Proposition) to help firms see their value architecture from a broader perspective.
The world is moving towards a surge in responsible consumerism where customers will now hold firms to a higher standard by evaluating their social Impact methodologies.
Dr. Noel Akpata leads a global and diverse team to help firms design and implement innovative social capital formation strategies.